Twenty-five years ago, two best friends from the United States, Ember and Kate, turned their shared passion for style into a small boutique dream. What began at age 25 has grown into a timeless fashion brand loved by women worldwide. Today, at 50, they still bring the same energy, creativity and friendship into every collection.

From late nights sketching at Ember’s kitchen table to opening their first boutique, their journey has always been built on courage, friendship and a love for beautifully crafted pieces. What started as local pop-ups expanded into a full online destination, while keeping the personal touch that defines them.

Ember brings warm, timeless elegance with her eye for soft, feminine silhouettes. Kate adds a modern, playful twist with confident cuts and refined lines. Together, they create a natural balance between classic and contemporary style.

This 25-year milestone reflects thousands of conversations with customers, years of creativity and a commitment to fashion that feels personal and empowering. Their mission has never changed: designing for women who value quality, comfort and confidence, and helping every woman feel effortlessly herself.

Thank you for being part of their journey. They are grateful for the past 25 years and excited for everything ahead.

With love, Ember & Kate.